![]() Sometimes it may be due to behavioral factors like a person changing their email address, and sometimes it is because of certain technical glitches.īelow are a few reasons why email addresses might become invalid, and hence verifying your email lists before sending out an email campaign becomes essential. There are different reasons why an email address may turn invalid or stop working. Why is it essential to use email verification tools? In other words, email verification enhances deliverability by cleaning up your emails and helps deliver messages to your target audience. It also identifies different email address discrepancies and possible spam traps before it gets flagged by Internet Service Providers (ISPs) or mailbox providers, which can cause severe damage to your reputation. What should you look for in good email verification and validation tool?Įmail verification ensures whether the recipient's mailbox is active and accepts emails. When the domain is dead, it's a familiar and technical reason to verify the email. When the recipient switches positions within a company When the recipient changes their email ID within the same email service provider When the recipient changes their email service/provider ![]() This guide will discuss email verification and validation, why it is done, and what tools you can use to carry out email verifications, along with their unique features and capabilities. Validating and verifying the recipients' email addresses before kicking off your email campaign helps improve the campaign performance. Email verification and validation play a vital role in your email campaign's success. ![]()
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